Co-Founder
Jake Appleby
Co-Founder · Club1
Jake Appleby is a lifelong golfer, entrepreneur, and business leader with a passion for building high-performing teams, cultivating meaningful relationships, and creating exceptional customer experiences.
After a successful career as a competitive playing professional, Jake moved into financial services, where he helps lead Life Professionals. He specializes in helping individuals, families, and businesses protect what matters most through insurance and financial planning, while mentoring and developing insurance professionals across the country.
As a former playing professional, current private club member, and entrepreneur, Jake brings the perspective of someone who has experienced the game from every angle, player, member, business leader, and club advocate. Decades immersed in golf gave him a deep appreciation for both the traditions of the game and the opportunities to improve the club experience for members, golf professionals, and club leadership alike.
That combination led Jake to co-found Club1. His vision is to help private clubs strengthen member engagement, simplify operations, and build stronger club communities while preserving the traditions that make every club unique. He believes the best organizations are built on trust, integrity, and exceptional service. Values that have guided him throughout his career.
Outside of work, Jake enjoys spending time with his wife, Maria, and their son, Barrett. Whether he’s on the golf course, with family, or collaborating on new ideas, he is driven by bringing people together, solving meaningful challenges, and creating lasting value for the communities and organizations he serves.
